American Heart Association Animation
Kmotion Media Produces Animated National Spot for the American Heart Association’s National Center
We recently completed production and delivery of a national spot for the American Heart Association’s Dallas-based marketing group. The thirty-second PSA, which will be broadcast nationally, is an animated infographic style spot designed to promote awareness of atrial fibrillation and its impact on increased risk of stroke.
The American Heart Association’s team had developed a one-page printed infographic that had been successful as a printed piece, but the AHS marketing group wanted to develop a motion graphic approach that would take it to “the next level”.
So the American Heart Association’s team headquartered in Dallas, Texas, contacted Kmotion to execute the project. We dived in and, under a tight deadline and with a limited budget, quickly implemented the spot.
Working from the very stylistically simple infographic, which also contained a wealth of information, the Kmotion team developed a spot concept that dynamically engages the viewer while clearly delivering the message. We presented several initial concepts and after deciding on a single approach, developed two storyboard options, each representing a different visual style. Once a final storyboard concept was selected, the spot was executed using a mix of motion graphics and 3D software.
The American Heart Association will also be featuring the spot on its website for a limited time at this location: www.heart.org/AFib.com