After our recent New York City shoot, Kmotion Media took on the NYC skyline, executing a complicated, multi-layered series of high-end digital enhancements in post.
This NYC shoot is part of a nationwide campaign Kmotion has produced for Aurora Health Care. The testimonial campaign highlights the great distances real people have traveled for care at Aurora St. Luke's. The local scenery plays a large supporting role in the spots.
However, the shoot was plagued with torrential rain during the day and heavy drizzly fog at dusk. We had one chance to shoot our family overlooking the NYC skyline. It was an undesirable evening, with heavy fog that covered the entire city.
But it was our one chance to get our closing shot with the family, so we pressed on.
We came back the next night to shoot the same scene, but without the family, hoping for better weather. It was a bit better, but still quite foggy. Knowing we'd need to work quite a bit of magic, we shot the scene for about an hour, capturing all phases of sundown.
Back at Kmotion, we combined the family's scene with several of the second night scenes and then actually digitally "built" the remaining parts of the NYC skyline that were obscured by the fog on both days.
By special client request, we added spotlights to the Brooklyn Bridge where there are none and adjusted some of the skyline to be more aesthetically "balanced".
The NYC shoot also had some real highlights.
In addition to shooting in the heart of Manhattan, around Lexington and 51st, we also shot the interview on a rooftop that's frequently used for commercial shoots and movie productions. Scenes from "Men in Black 3" were recently shot on the rooftop.
The final spot:
Kmotion Media Produces Animated National Spot for the American Heart Association's National Center
We recently completed production and delivery of a national spot for the American Heart Association's Dallas-based marketing group. The thirty-second PSA, which will be broadcast nationally, is an animated infographic style spot designed to promote awareness of atrial fibrillation and its impact on increased risk of stroke.
The American Heart Association's team had developed a one-page printed infographic that had been successful as a printed piece, but the AHS marketing group wanted to develop a motion graphic approach that would take it to "the next level".
So the American Heart Association's team headquartered in Dallas, Texas, contacted Kmotion to execute the project. We dived in and, under a tight deadline and with a limited budget, quickly implemented the spot.
Working from the very stylistically simple infographic, which also contained a wealth of information, the Kmotion team developed a spot concept that dynamically engages the viewer while clearly delivering the message. We presented several initial concepts and after deciding on a single approach, developed two storyboard options, each representing a different visual style. Once a final storyboard concept was selected, the spot was executed using a mix of motion graphics and 3D software.
The American Heart Association will also be featuring the spot on its website for a limited time at this location: www.heart.org/AFib.com
Our “Denise” spot has been accepted to be featured on Sony’s VideON Online Network - a website dedicated to educating and entertaining the professional production community.
Kmotion Media’s submission, a TV spot for Aurora Health Care, passed Sony’s multi-tiered review process, to be one of the few TV Commercials Sony has accepted.
See the spot on the Sony VideOn Network (direct link)
Kmotion shot the spot with Sony’s newest CineAlta video camera. The camera is Sony’s first professional handheld digital production camera with a cinematography grade, Super 35mm imager.
To take full advantage of the CineAlta’s Super 35mm sensor, Kmotion also invested in a set of matched Carl Zeiss Prime cine lenses. Like all Zeiss Prime cine lenses, they are manufactured with absolute precision and tailored to the demands of professional cinematography. The Zeiss Prime lenses deliver low distortion, high resolution and excellent color rendition for sharp, punchy cinematically rich images.
The Aurora Health Care spot is the first project Kmotion Media has completed with the Sony CineAlta camera.
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Kmotion Media is a full service video and animation production company and interactive design studio that partners with advertising agencies and companies of all sizes to create engaging advertising, marketing and corporate communication experiences. By strategically fusing video, animation, motion graphics, cutting-edge technology and interactive experiences, Kmotion helps clients connect with target audiences and inspires them to take action.
• Video Production
• Post Production
• Visual Effects
• Interactive Development