KMOTION MEDIA wins the Communicator Award’s highest honor, a Gold Award of Excellence for their production of the American Heart Association’s animated infographic “AFib – Stroke Awareness” PSA.
KMOTION MEDIA, a full service video & animation production company, recently won the Communicator Award’s highest honor, the Award of Excellence, for “AFib – Stroke Awareness”, a national spot KMOTION produced for the American Heart Association. The thirty-second PSA, which was broadcast nationally, is an animated infographic style spot designed to promote awareness of atrial fibrillation and its impact on increased risk of stroke.
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards. This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the International Academy of the Visual Arts.
The American Heart Association’s team, headquartered in Dallas, Texas, contacted KMOTION to execute the project. Under a tight deadline and with a limited budget, we presented several initial concepts and after deciding on a single approach, developed two storyboard options, each representing a different visual style. Once a final storyboard concept was selected, the spot was executed using a mix of motion graphics and 3D software.
To view the American Heart Association spot, click the play button below