Packers Pro Shop 2010

pro-shop-front-page-imageKmotion Media just completed production on the first two spots for the Packers Pro Shop 2010 campaign.  The Karma Group, an experienced branding group based in Green Bay, asked Kmotion Media to partner on the production and post-production.

Helmet-Blue-Screen
Shirt-Green-Screen

We worked closely with the Karma team, led by Creative Director Johnny Mackin and Senior Art Director Bill Luebker.  Johnny set the stage with an awesome vision and the willingness to take a risk by suggesting a radical departure for the 2010 Packers Pro Shop campaign.  Bill added to the mix by providing some killer storyboards and visual direction.

Blood-Drip

The resulting spots utilize a few things from the Kmotion bag of tricks:

HD video production
Chroma keying
Compositing
Rotoscoping
Matchmoving
Graphic design
Motion graphics
3D animation
3D model building
Kinetic type
Visual FX
Illustration
Color correction\Photo manipulation

We started by creating the “All Day” & “Connected” Style boards:

pro_shop_sb1

pro_shop_sb2

 

“All Day” and “Connected” making of video:

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The final “All Day” & “Connected” spots:

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About Us

Kmotion Media is a multimedia design studio and full service production company that partners with advertising agencies and companies of all sizes to create engaging advertising, marketing and corporate communication experiences. By strategically fusing video production, animation, motion graphics, cutting-edge technology and interactive experiences, Kmotion helps clients connect with target audiences and inspires them to take action. Examples include: web sites and internet applications, email, games, broadcast, viral video, touch screen kiosks and digital signage, desktop applications, DVDs and a host of other digital and traditional channels.

Core Competencies

• Creative Development & Strategy
• Video Production
• Post Production (Avid HD & FC Pro HD)
• Animation
• Motion Graphics
• 3D Modeling & Animation
• Digital FX
• Graphic Design
• Interactive Authoring & Design
• Web Design & Development