Here’s the first spot we shot with our new Sony CineAlta video camera - Sony’s first professional handheld digital production camera with a cinematography grade, Super 35mm imager.

Here’s the first spot we shot with our new Sony CineAlta video camera - Sony’s first professional handheld digital production camera with a cinematography grade, Super 35mm imager.

To take full advantage of the Super 35mm sensor, we invested in a set of matched Carl Zeiss Prime cine lenses (also used in this spot).  These gorgeous lenses deliver low distortion, high resolution and excellent color rendition for sharp, punchy cinematically rich images.

This Sony CineAlta camera was just released in March 2011 and joins the latest Panasonic digital cinema video camera in Kmotion's production line-up. Released in January 2011 that camera is the first hybrid combining a video camera with a DSLR camera.

Both cameras have a wide array of high-end features including the coveted 1080/24p format favored by filmmakers. Both cameras are able to record at just about any frame rate allowing Kmotion to create high-rez fast-motion or slow-motion effects right in camera. The CineAlta is also capable of high-end 4:4:4 sampling ratio, providing the highest color resolution possible.  This allows us the ability to push the color grade and apply multiple layers of visual effects while maintaining pristine picture quality.

We love our new toys!