Chroma Key Footage with Interactive Graphics

Here's more on-location footage shot in a small room. This time, we shot chroma key footage on a portable green screen. Here are the before and after images:

green_screen_split_screen

Since the movement was fast and youthful, we shot footage of lots of flailing arms and flipping hair (not the best source material for footage that we would later need to key).

We keyed the footage and then added graphics that appear to interact with the talent - moving around them, casting shadows on them and appearing to grow from their actions. The 3D motion graphic elements were rendered out in a manner which allowed us to move the graphic elements in front of and behind the actors seamlessly. We also motion tracked some of the shots allowing us to match the movement of the graphics to the actors movements.

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Kmotion Media is a multimedia design studio and full service production company that partners with advertising agencies and companies of all sizes to create engaging advertising, marketing and corporate communication experiences. By strategically fusing video production, animation, motion graphics, cutting-edge technology and interactive experiences, Kmotion helps clients connect with target audiences and inspires them to take action. Examples include: web sites and internet applications, email, games, broadcast, viral video, touch screen kiosks and digital signage, desktop applications, DVDs and a host of other digital and traditional channels.

Core Competencies

• Creative Development & Strategy
• Video Production
• Post Production (Avid HD & FC Pro HD)
• Animation
• Motion Graphics
• 3D Modeling & Animation
• Digital FX
• Graphic Design
• Interactive Authoring & Design
• Web Design & Development

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