On-Location "Studio" Look

We do a lot of on-location interviews.  In the last year, we’ve done almost 100 interviews.  All were shot on-location. More than ever, clients want to shoot where they are.  People, at all levels within any company, just don’t have time to travel to a studio. That does not mean, however, that clients want to sacrifice quality.

Below are just two examples of what is possible on-location.  Each interview has its own distinct look and feel, but were both shot in the same size room. When shooting on location, the physical space limitation is the main obstacle.  Unfortunately, the reality is that the largest room most companies can offer is a conference room. Below you will see the results of shooting in a very small room, while still achieving a studio look. Both interviews were achieved using our standard camera package, lights and lenses – no special rental camera, light truck, gear or lens rentals were employed. For the two interviews below, we took advantage of our 85mm lens.  The lens imparts a cinematic effect, beautiful skin tone, and a shallow depth of field, which provides an infinite studio look. We have determined that we can achieve a studio look in a room as small as 16’ wide, 20’ long, with 9’ ceilings for standing subjects, 7 ½’ ceilings for seated subjects.  Anything larger is a bonus.

White Background approach:

Adobe Flash Player not installed or older than 8.0.22!

Black Background approach:

Adobe Flash Player not installed or older than 8.0.22!

Although shot in the same size room, the production and post-production approaches vary considerably, resulting in two very different interviews, each with their own distinct look and feel. What’s most exciting is that these are only two possibilities – there are infinite approaches.

Kmotion Media Wins Gold American Design Award

The kmotionmedia.com website has been selected by the American Design Awards (ADA) for the month of September (just announced last week) for excellence in website and interactive design.

The American Design Awards (ADA) is among the top internationally recognized design awards organizations, and perhaps the most popular independent awards organization globally with more than 35,000 submissions annually.

The award is given monthly to a small percentage of entries.  Kmotion Media received the September 2009 award for excellence in design, which is scored according to creativity, effectiveness and practicality. 720 entries worldwide were entered and out of those only 40 were selected. Kmotion Media's entry ranked fourth, earning a Gold Award and placing above such prestigious websites as Converse.com and Weber.com. We are (needless to say) extremely honored to be chosen for this prominent award and are very humbled to be recognized alongside some of the industry’s largest and most-prestigious digital advertising agencies. The site is a full-screen video website experience. Part art installation, part visual experiment and part creative showcase, the site takes advantage of the latest in web technology, digital video compression and design to offer an ever-changing full-screen video experience.  The site currently features more than 15 random video backgrounds unique to the site – including a spoof of a 1950’s Martian movie which depicts a flying saucer over Green Bay’s classic Sky-Lit motel, a favorite video of site visitors. See if you can find the flying saucer (hint: hitting the “reload” button on your browser resets the background movie selection): www.kmotionmedia.com

RUMBLE WITH A CAUSE.

Kmotion Media recently worked on Oshkosh Corporation’s “Rumble With a Cause” HD TV commercial. The Karma Group, an experienced branding group based in Green Bay, hired Kmotion Media to assist with production and post-production. The final spot is a mix of motion graphics, 3D animation and visual effects.

Adobe Flash Player not installed or older than 8.0.22!

Oshkosh Defense, a division of Oshkosh Corporation is leading the charge to support the Armed Forces Foundation’s (AFF) “Rumble With a Cause” sweepstakes.

The effort will raise funds to support both active and retired members of the military and their families. The sweepstakes will have two winners, each receiving a custom-painted Harley-Davidson^® Fat Boy^® motorcycle, donated to the AFF by Oshkosh Defense. The sweepstake closes in April 2010. To donate or to learn more, go to http://www.rumblewithacause.org