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KMOTION MEDIA and the American Heart Association Receive the Communicator Award of Excellence

KMOTION MEDIA wins the Communicator Award’s highest honor, a Gold Award of Excellence for their production of the American Heart Association’s animated infographic “AFib – Stroke Awareness” PSA.

KMOTION MEDIA, a full service video & animation production company, recently won the Communicator Award’s highest honor, the Award of Excellence, for “AFib – Stroke Awareness”, a national spot KMOTION produced for the American Heart Association.  The thirty-second PSA, which was broadcast nationally, is an animated infographic style spot designed to promote awareness of atrial fibrillation and its impact on increased risk of stroke.

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards.  This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the International Academy of the Visual Arts.

The American Heart Association’s team, headquartered in Dallas, Texas, contacted KMOTION  to execute the project.  Under a tight deadline and with a limited budget, we presented several initial concepts and after deciding on a single approach, developed two storyboard options, each representing a different visual style.  Once a final storyboard concept was selected, the spot was executed using a mix of motion graphics and 3D software.

To view the American Heart Association spot, click the play button below

Island “Cool Casino” Spot

HVS Advertising wanted to explore a fresh look that would stand out from other casino spots, so they enlisted our help and together we developed a brand spot that delivers the message using a clean graphical animation style.

American Heart Association Animation

Kmotion Media Produces Animated National Spot for the American Heart Association’s National Center

Video Site

 We recently completed production and delivery of a national spot for the American Heart Association’s Dallas-based marketing group. The thirty-second PSA, which will be broadcast nationally, is an animated infographic style spot designed to promote awareness of atrial fibrillation and its impact on increased risk of stroke.

The American Heart Association’s team had developed a one-page printed infographic that had been successful as a printed piece, but the AHS marketing group wanted to develop a motion graphic approach that would take it to “the next level”.

So the American Heart Association’s team headquartered in Dallas, Texas, contacted Kmotion to execute the project. We dived in and, under a tight deadline and with a limited budget, quickly implemented the spot.

Working from the very stylistically simple infographic, which also contained a wealth of information, the Kmotion team developed a spot concept that dynamically engages the viewer while clearly delivering the message. We presented several initial concepts and after deciding on a single approach, developed two storyboard options, each representing a different visual style. Once a final storyboard concept was selected, the spot was executed using a mix of motion graphics and 3D software.

The American Heart Association will also be featuring the spot on its website for a limited time at this location:  www.heart.org/AFib.com

 

Packers Pro Shop 2010

Kmotion Media just completed production of the first two spots for the Packers Pro Shop 2010 campaign.  The Karma Group, an experienced branding group based in Green Bay, asked Kmotion Media to partner on the production and post-production.

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We worked closely with the Karma team, led by Creative Director Johnny Mackin and Senior Art Director Bill Luebker.  Johnny set the stage with an awesome vision and the willingness to take a risk by suggesting a radical departure for the 2010 Packers Pro Shop campaign.  Bill added to the mix by providing some killer storyboards and visual direction.

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The resulting spots utilize a few things from the Kmotion bag of tricks:

HD video production
Chroma keying
Compositing
Rotoscoping
Matchmoving
Graphic design
Motion graphics
3D animation
3D model building
Kinetic type
Visual FX
Illustration
Color correctionPhoto manipulation

We started by creating the “All Day” & “Connected” Style boards:

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“All Day” and “Connected” making of video:

The final “All Day” & “Connected” spots:

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