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KMOTION MEDIA Completes Nationwide Campaign for Aurora Health Care

KMOTION MEDIA completes a nationwide patient testimonial campaign for Wisconsin based destination hospital, Aurora St. Luke’s.

West Palm Beach, Florida.  Santa Barbara, California. St. Louis, Missouri.  And now New York City marks the latest shoot that’s part of a nationwide campaign KMOTION has completed for Aurora Health Care.  The testimonial campaign highlights the great distances  real people have traveled for the outstanding care that Aurora St. Luke’s offers, and the life changing results they experienced.

KMOTION employed a documentary storytelling approach to all facets of the production.  A highly personal approach is taken to each subject.  Getting to know each patient subject is really our personal reward – an absolute perk that certainly adds to the satisfaction of working on spots like these.

Crews are kept relatively small and a family atmosphere is cultivated at each location, allowing the subject to feel at ease.  It’s one of our primary goals to provide our subjects with a wonderful and rewarding experience – one they’ll look back on with great fondness.  The crews are just large enough to give them the “star”  treatment .

We’ve met some wonderful people along the way, and consider ourselves incredibly lucky to help these special people tell their inspirational stories.  Additional footage from the interviews are used to create extended-cut longer-length stories that can be viewed at Aurora.org/StLukes.

The NYC shoot had some real highlights:

We shot the interview on a rooftop that’s frequently used for commercial shoots and movie productions.  Scenes from “Men in Black 3” were also shot on the rooftop.

We also shot in the heart of Manhattan, around Lexington and 51st.

We wrapped the shoot with evening scenes of the Brooklyn Bridge and the NYC skyline.

To view the NYC spot from the campaign click the play button below.

Gundersen TV

Working in conjunction with The Karma Group, Kmotion recently completed a series of 4 commercials for Gundersen Health Systems.

NYC Skyline Before & After

After our recent New York City shoot, Kmotion Media took on the NYC skyline, executing a complicated, multi-layered series of high-end digital enhancements in post.

This NYC shoot is part of a nationwide campaign Kmotion has produced for Aurora Health Care. The testimonial campaign highlights the great distances real people have traveled for care at Aurora St. Luke’s. The local scenery plays a large supporting role in the spots.

However, the shoot was plagued with torrential rain during the day and heavy drizzly fog at dusk.  We had one chance to shoot our family overlooking the NYC skyline. It was an undesirable evening, with heavy fog that covered the entire city.

before

But it was our one chance to get our closing shot with the family, so we pressed on.

We came back the next night to shoot the same scene, but without the family, hoping for better weather. It was a bit better, but still quite foggy.  Knowing we’d need to work quite a bit of magic, we shot the scene for about an hour, capturing all phases of sundown.

Plates

Back at Kmotion, we combined the family’s scene with several of the second night scenes and then actually digitally “built” the remaining parts of the NYC skyline that were obscured by the fog on both days.

Bridge

By special client request, we added spotlights to the Brooklyn Bridge where there are none and adjusted some of the skyline to be more aesthetically “balanced”.

skyline

The NYC shoot also had some real highlights.

In addition to shooting in the heart of Manhattan, around Lexington and 51st, we also shot the interview on a rooftop that’s frequently used for commercial shoots and movie productions. Scenes from “Men in Black 3” were recently shot on the rooftop.

production

The final spot:

Kmotion’s Work Featured on Sony’s VideON Online Network

Our “Denise” spot has been accepted to be featured on Sony’s VideON Online Network – a website dedicated to educating and entertaining the professional production community.

Video Site

Kmotion shot the spot with Sony’s newest CineAlta video camera. The camera is Sony’s first professional handheld digital production camera with a cinematography grade, Super 35mm imager.

To take full advantage of the CineAlta’s Super 35mm sensor, Kmotion also invested in a set of matched Carl Zeiss Prime cine lenses. Like all Zeiss Prime cine lenses, they are manufactured with absolute precision and tailored to the demands of professional cinematography. The Zeiss Prime lenses deliver low distortion, high resolution and excellent color rendition for sharp, punchy cinematically rich images.

The Aurora Health Care spot is the first project Kmotion Media has completed with the Sony CineAlta camera.

More New Toys at Kmotion

Here’s the first spot we shot with our new Sony CineAlta video camera – Sony’s first professional handheld digital production camera with a cinematography grade, Super 35mm imager.

Blood-Drip

Prime cine lenses (also used in this spot). These gorgeous lenses deliver low distortion, high resolution and excellent color rendition for sharp, punchy cinematically rich images.

This Sony CineAlta camera was just released in March 2011 and joins the latest Panasonic digital cinema video camera in Kmotion’s production line-up. Released in January 2011 that camera is the first hybrid combining a video camera with a DSLR camera.

Night

Both cameras have a wide array of high-end features including the coveted 1080/24p format favored by filmmakers. Both cameras are able to record at just about any frame rate allowing Kmotion to create high-rez fast-motion or slow-motion effects right in camera. The CineAlta is also capable of high-end 4:4:4 sampling ratio, providing the highest color resolution possible. This allows us the ability to push the color grade and apply multiple layers of visual effects while maintaining pristine picture quality.

<iframe width=”640″ height=”360″ src=”//www.youtube.com/embed/10WWViyh1vM?feature=player_embedded” frameborder=”0″ allowfullscreen></iframe>We love our new toys!

Kmotion Unveils Avid HD and Final Cut HD Suite!

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Our swank new edit suite is full of retro goodies. From the 1940’s View-Master complete with a wide array of reels to the groovy 1970’s Space Age Time Capsule portable TV, the room is a bright and fun place to kick back and enjoy your edit.

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For those who like the technical stuff, our Apple Mac Pro is an 8 core 2.93 GHz with 8GB of memory and 4 Terabytes of internal storage. The Hi-Fi vibe comes from an awesome BlueSky sound system. A Marshall 32 inch monitor provides the image in SD and full HD quality. The system is complete with Avid Media Composer and Final Cut Pro Studio both capable of editing in any format from SD to HD. End of techie transmission.

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So come on over, sit back, grab a martini and pick your favorite era to relax in.

 

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