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KMOTION MEDIA and the American Heart Association Receive the Communicator Award of Excellence

KMOTION MEDIA wins the Communicator Award’s highest honor, a Gold Award of Excellence for their production of the American Heart Association’s animated infographic “AFib – Stroke Awareness” PSA.

KMOTION MEDIA, a full service video & animation production company, recently won the Communicator Award’s highest honor, the Award of Excellence, for “AFib – Stroke Awareness”, a national spot KMOTION produced for the American Heart Association.  The thirty-second PSA, which was broadcast nationally, is an animated infographic style spot designed to promote awareness of atrial fibrillation and its impact on increased risk of stroke.

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards.  This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the International Academy of the Visual Arts.

The American Heart Association’s team, headquartered in Dallas, Texas, contacted KMOTION  to execute the project.  Under a tight deadline and with a limited budget, we presented several initial concepts and after deciding on a single approach, developed two storyboard options, each representing a different visual style.  Once a final storyboard concept was selected, the spot was executed using a mix of motion graphics and 3D software.

To view the American Heart Association spot, click the play button below

KMOTION MEDIA Completes Nationwide Campaign for Aurora Health Care

KMOTION MEDIA completes a nationwide patient testimonial campaign for Wisconsin based destination hospital, Aurora St. Luke’s.

West Palm Beach, Florida.  Santa Barbara, California. St. Louis, Missouri.  And now New York City marks the latest shoot that’s part of a nationwide campaign KMOTION has completed for Aurora Health Care.  The testimonial campaign highlights the great distances  real people have traveled for the outstanding care that Aurora St. Luke’s offers, and the life changing results they experienced.

KMOTION employed a documentary storytelling approach to all facets of the production.  A highly personal approach is taken to each subject.  Getting to know each patient subject is really our personal reward – an absolute perk that certainly adds to the satisfaction of working on spots like these.

Crews are kept relatively small and a family atmosphere is cultivated at each location, allowing the subject to feel at ease.  It’s one of our primary goals to provide our subjects with a wonderful and rewarding experience – one they’ll look back on with great fondness.  The crews are just large enough to give them the “star”  treatment .

We’ve met some wonderful people along the way, and consider ourselves incredibly lucky to help these special people tell their inspirational stories.  Additional footage from the interviews are used to create extended-cut longer-length stories that can be viewed at Aurora.org/StLukes.

The NYC shoot had some real highlights:

We shot the interview on a rooftop that’s frequently used for commercial shoots and movie productions.  Scenes from “Men in Black 3” were also shot on the rooftop.

We also shot in the heart of Manhattan, around Lexington and 51st.

We wrapped the shoot with evening scenes of the Brooklyn Bridge and the NYC skyline.

To view the NYC spot from the campaign click the play button below.

NYC Skyline Before & After

After our recent New York City shoot, Kmotion Media took on the NYC skyline, executing a complicated, multi-layered series of high-end digital enhancements in post.

This NYC shoot is part of a nationwide campaign Kmotion has produced for Aurora Health Care. The testimonial campaign highlights the great distances real people have traveled for care at Aurora St. Luke’s. The local scenery plays a large supporting role in the spots.

However, the shoot was plagued with torrential rain during the day and heavy drizzly fog at dusk.  We had one chance to shoot our family overlooking the NYC skyline. It was an undesirable evening, with heavy fog that covered the entire city.

before

But it was our one chance to get our closing shot with the family, so we pressed on.

We came back the next night to shoot the same scene, but without the family, hoping for better weather. It was a bit better, but still quite foggy.  Knowing we’d need to work quite a bit of magic, we shot the scene for about an hour, capturing all phases of sundown.

Plates

Back at Kmotion, we combined the family’s scene with several of the second night scenes and then actually digitally “built” the remaining parts of the NYC skyline that were obscured by the fog on both days.

Bridge

By special client request, we added spotlights to the Brooklyn Bridge where there are none and adjusted some of the skyline to be more aesthetically “balanced”.

skyline

The NYC shoot also had some real highlights.

In addition to shooting in the heart of Manhattan, around Lexington and 51st, we also shot the interview on a rooftop that’s frequently used for commercial shoots and movie productions. Scenes from “Men in Black 3” were recently shot on the rooftop.

production

The final spot:

American Heart Association Animation

Kmotion Media Produces Animated National Spot for the American Heart Association’s National Center

Video Site

 We recently completed production and delivery of a national spot for the American Heart Association’s Dallas-based marketing group. The thirty-second PSA, which will be broadcast nationally, is an animated infographic style spot designed to promote awareness of atrial fibrillation and its impact on increased risk of stroke.

The American Heart Association’s team had developed a one-page printed infographic that had been successful as a printed piece, but the AHS marketing group wanted to develop a motion graphic approach that would take it to “the next level”.

So the American Heart Association’s team headquartered in Dallas, Texas, contacted Kmotion to execute the project. We dived in and, under a tight deadline and with a limited budget, quickly implemented the spot.

Working from the very stylistically simple infographic, which also contained a wealth of information, the Kmotion team developed a spot concept that dynamically engages the viewer while clearly delivering the message. We presented several initial concepts and after deciding on a single approach, developed two storyboard options, each representing a different visual style. Once a final storyboard concept was selected, the spot was executed using a mix of motion graphics and 3D software.

The American Heart Association will also be featuring the spot on its website for a limited time at this location:  www.heart.org/AFib.com

 

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