KMOTION MEDIA Completes Nationwide Campaign for Aurora Health Care
KMOTION MEDIA completes a nationwide patient testimonial campaign for Wisconsin based destination hospital, Aurora St. Luke’s.
West Palm Beach, Florida. Santa Barbara, California. St. Louis, Missouri. And now New York City marks the latest shoot that’s part of a nationwide campaign KMOTION has completed for Aurora Health Care. The testimonial campaign highlights the great distances real people have traveled for the outstanding care that Aurora St. Luke’s offers, and the life changing results they experienced.
KMOTION employed a documentary storytelling approach to all facets of the production. A highly personal approach is taken to each subject. Getting to know each patient subject is really our personal reward – an absolute perk that certainly adds to the satisfaction of working on spots like these.
Crews are kept relatively small and a family atmosphere is cultivated at each location, allowing the subject to feel at ease. It’s one of our primary goals to provide our subjects with a wonderful and rewarding experience – one they’ll look back on with great fondness. The crews are just large enough to give them the “star” treatment .
We’ve met some wonderful people along the way, and consider ourselves incredibly lucky to help these special people tell their inspirational stories. Additional footage from the interviews are used to create extended-cut longer-length stories that can be viewed at Aurora.org/StLukes.
The NYC shoot had some real highlights:
We shot the interview on a rooftop that’s frequently used for commercial shoots and movie productions. Scenes from “Men in Black 3” were also shot on the rooftop.
We also shot in the heart of Manhattan, around Lexington and 51st.
We wrapped the shoot with evening scenes of the Brooklyn Bridge and the NYC skyline.
To view the NYC spot from the campaign click the play button below.0