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Packers Pro Shop 2010

Kmotion Media just completed production of the first two spots for the Packers Pro Shop 2010 campaign.  The Karma Group, an experienced branding group based in Green Bay, asked Kmotion Media to partner on the production and post-production.

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We worked closely with the Karma team, led by Creative Director Johnny Mackin and Senior Art Director Bill Luebker.  Johnny set the stage with an awesome vision and the willingness to take a risk by suggesting a radical departure for the 2010 Packers Pro Shop campaign.  Bill added to the mix by providing some killer storyboards and visual direction.

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The resulting spots utilize a few things from the Kmotion bag of tricks:

HD video production
Chroma keying
Compositing
Rotoscoping
Matchmoving
Graphic design
Motion graphics
3D animation
3D model building
Kinetic type
Visual FX
Illustration
Color correctionPhoto manipulation

We started by creating the “All Day” & “Connected” Style boards:

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“All Day” and “Connected” making of video:

The final “All Day” & “Connected” spots:

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